AREAS OF EXPERTISE

•  Marketing Research
• Social Science Research
• Health & Education Research
• Field Agent (Host for Ethiopia)

 TYPES OF RESEARCH WE PROVIDE

•  Baseline Surveys
• Audience Surveys
• Mid Term and Terminal Evaluations
• Impact Assessment
• Rapid Assessment
• Public and Opinion Polling
• Formative Assessment
• Ethnographic Study
• Retail Census
• Brand Health Trackers
• Concept Testing
• Mystery Visit/Shopping
• Pricing Study
• Brand Loyalty study
• Preference study
• Customer Satisfaction Studies
• Demand Estimation
• Distributional Channel Audits
• Marketing Effectiveness and Analytics
• Price Elasticity Testing
• Usage & Attitude Studies
• Brand Name Testing
• Business-to-business
• Segmentation
• Data Mining
• Media Testing
• Image Studies
• Household Panels
• Retail Measurement Services (RMS)

 DATA COLLECTION METHODS WE EMPLOY

•  Mobile Data Collection
• CAPI (Computer Assisted Personal Interview)
• PAPI (Pen and Paper Personal Interview)
• Mystery Visit/Shopping
• FGD (Focus Group Discussion)
• KII (Key Informant Interview)
• IDI (In-depth Interview)
• CATI (Computer Assisted Telephone Interview)
• CAWI (Computer Assisted Web based Interview)
• Telephone Interview
• Desk Review
• Online Interview
• Observation
• Workshops
• In-home immersion
• Community Visit

 TRAINING WE PROVIDE

•  Provision of Short and Long Term Training
• Provision of Multi-stage and/or Cascade Training
• Material Development and Adaptation
• Guideline preparation
• Material Translation

 ORGANIZATIONAL PROFILE AND TRACK RECORD IN DETAIL

 List of Reference can be provided up on request. Please send us your inquiry on This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it. .